A social network relates to social sciences that study social relationships within a given group of people or organizations. The goal is to understand the social interaction between the members of the groups. Each social network has its own characteristics and can be defined in different ways and should clear in your real estate marketing plan. For example a social network can be based on demographics such as age, income, gender, home ownership, employment status, and geographic location. To add more depth, think about psychographics that have variables related to a person’s personality like values, attitudes, interests, and lifestyles.When defining your Internet social network, consider demographics and psychographics when developing your network. You can use social media to build your social network online.Social Media
Social media is a technology-based application available on the Internet that allows buyers and sellers or investment groups to socially interact with each other. When developing your search engine business plan, consider the social media sites that you want to use in order to build your Internet social network, as defined in your real estate marketing plan. These can include the following sites, but not limited to them:
Facebook
Foursquare
FriendFeed
Google+
LinkedIn
Pinterest
Plaxo
StumbleUpon
Twitter
Yelp
YouTube
These are the most popular and there are many more sites to choose from to incorporate into you plan. Ideally, you want to socially interact with those that fit your business. Facebook is an excellent source because you can define your friends by gender, location, age, etc. This demographic information helps you define the type of real estate marketing that you will be pushing out to as a group.Social Media Marketing Channels of Distribution
Real estate marketing, (a.k.a web marketing, online marketing, or e-marketing), is a method of communicating with clients (and buyers or seller), promoting your brand while establishing yourself as an authority using Internet technology. Offline, you advertising message is read through signs, postcards, letters, newsletters, business cards, personal visits, etc. The same content of creating awareness of your message applies online through posts, tweets, videos, e-books, guides, webinars, etc. You should always be in control of how your information flows from point A to point B.Blogging should act as the hub for all your online activity. Blogging is search engine food. There is a direct communication between blogs, social media, and the search engines. Setup properly with the right spokes on the hub, you can organically take advantage of search engine optimization (SEO). The channels (or spokes) to consider adding to your real estate marketing plan include:Online Hubs
Your Blogging Platform (i.e. WordPress, Blogger, Joomla, Drupal, etc.)
Twitter
Social Connectors
YouTube
SlideShare
Twitter
Foursquare
Spokes
Facebook
LinkedIn
Plaxo
Twitter
Web Feed Manage
Web feed management providers allow you to connect your social media and blog together so that you can fully optimize your real estate SEO. The providers below route your posts to the various social channels. This way, your social network will update automatically through:
FeedBurner
Ping.fm
We want to reiterate that a blogging platform is the hub that all information will flow to or from your social media channels of distribution. Having a good social media plan within your real estate marketing plan, as described earlier, will cause thousands of messages to be seen by thousands of people (and search engines). It is an effective way to organically advertise and will bring in real estate leads.